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Types and Classification of Advertising (4 Answers) | Marketing

It aims at educating the public, regarding the use of classificxtion product. Such an advertisement copy depicts the specialties of the product, in contrast to the existing ones. People keep certain habits which cannot be easily changed.

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Demand can be created when such habits are changed. This type of copy introduces new habits and attracts people towards the product.

It advertisijg at putting forth the special features of a product. It meets the challenge of the competitors. It sells not the products of the institution but the name of the institution.

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When a pharmaceutical firm takes space it describes its research skills, its contribution to society etc. The copy aims to develop and maintain a good-will for the product that the product comes from a reputed house.

SELLING COPY is used by the mail-order house to effect a sale by mail, or by the manufacturer claxsification sells through retailers, to persuade the buyer Massage watertown ny call for his brand at the retail store. It is used by the retailer to make an immediate sales of the goods, which he may have to stock. It explains the reasons to readers- why the advertised product is to be purchased.

It aims What are the classification of advertising answering the questions raised about a product as to why, how and when the product is to be purchased.

What are the classification of advertising

The examples and statements of these copies are funny and readers smile or laugh. It affects the heart rather than the mind. It explains the construction, uses, merits, operation and superiority of advertised articles. An effective wre copy must have certain qualities which make it the best one. They are:.

It must be Hye singles am and easy to understand. A copy writer must use short, What are the classification of advertising, understandable words and sentences. The words or sentences used must be remembered by intelligent persons and non-intelligent persons. It must make people to see it, i. The copy must give the information which the reader wants to know about the products, in order to buy.

Hence it must give the real fact.

Advertisement Copy: Classification, Qualities and Elements

The information must be natural and straightforward. It must make lcassification read it, i. The copy must be complete and brief. If it is incomplete, it fails.

Brevity is essential condensation. Completeness should never be sacrificed for brevity. It must make people to understand it.

Top 6 Types of Advertising Media (With Diagram)

The copy must tell the reader what the product or merchandise advegtising do for him. It must be honest and truthful towards the public.

If the copy is untrue, then the confidence and the value of publicity go down. The public should not be cheated. The public, who are the final users of the products, are the witness of the product quality. If inferior products are sold through false advertising, they have a short life.


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If the firm is hiding the facts, not exposing the real position, the product tells its own weakness to the users. If the advertisement is not honest, then the products will disappear from market and the firm will be closed down within a short span of time.

It must reveal unknown or unseen features of the products. It must create a goodwill in the minds of the public.

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Its aim must be to trust the firm and its products. It should have an effective salesmanship in absentia.

There are certain principles, which an advertisement should have. That is it must aim to arrest, inform, impress and urge the readers to act on the advertisement. People are busy.

They find time rarely. Almost all the people, who are able to make a purchase, do not have enough time.

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Under such What are the classification of advertising, the advertisement must be able to attract the attention of readers, at a glance. There must be some specialty in the advertisement. By filling the coupons the needy customer must be able to get full information and thereby it becomes repeated advertisement to the seller. The message advertised should have some suggestive and useful value to those who go through the advertisement.

The words or pictures in the advertisement should have commanding power on the readers.

Repetition has good effect. When one comes across the advertisement every time, he begins to consider the product.

To be more effective, the statements in the advertisement must be genuine and accurate. Misrepresentation or exaggerative words must be avoided. Simple and plain facts have more effect on the readers to convince them than colourful or flattering wordings. Ftee sex chat sentimental feelings or the prejudiced attitude of the reader should not be affected by the advertiser; but rather, they must be respected.

The likes and dislikes, habits and customs etc. It must appear that the advertiser is doing it for the readers. When products are manufactured What are the classification of advertising the first time, it is the duty of the producer, through advertisements, to draw the attention of the people and to tell them the use, merits, ingredients, special features etc.

All Thick miami girls are alike, but their behaviour is different. When the advertisement is able to change their habits Whst mould the tendency to use the products, the market for the products increases.

People must have a feeling to see the advertisement through bearing eyes. It gives new information, suggestion and knowledge to people and directs them to go for the product. Slogan, if it is good to What are the classification of advertising and charming to hear, has good memorizing value.

Repeating the advertisement often, through attractive brand name and catchy wordy slogans, may have a memorizing value in the minds of the readers. The advertiser must have a What are the classification of advertising out plan to make a kf to be advertised.

The matter or message must be arranged in such a way that the reader is able to understand and act on the message. The presentation is brief with questions tempting or compelling the people to act on.

We can come across, an inducement, avvertising aroused feeling, a temptation, an inclination etc. Marketing Control: Top 10 Tools.